inc. is the business news website of Inc. magazine, which covers entrepreneurs and leaders, and this guide walks through finding it and reading it.
| Question | Short answer |
|---|---|
| What is it? | The business news site of Inc. magazine |
| Who is it written for? | Readers following entrepreneurs and leaders |
| What do you need? | A browser, a connection and an email address if you want an account |
| How long does it take? | A few minutes to get to the first article |
| Is there anything to install? | Not for reading in a browser |
| What comes afterwards? | Saving, following and tidying what you read |
What you need before you start with inc.
Reading inc. needs only a device with a web browser and a working internet connection. The brand is the business news website of Inc. magazine, and its coverage centres on entrepreneurs and leaders, so the content suits anyone who follows company-building stories.
Many people type “inc.” or just inc into a search box when they want this site. Both phrasings point to the same brand, but search results can also return unrelated companies whose names end in the same abbreviation, since “Inc.” is a common legal suffix. Knowing that saves confusion: you are looking for the magazine’s news site, not a company with Inc. after its name.
Have a few small things ready. An email address helps if you plan to create an account or join a newsletter. A note of the topic you want to read about, such as startups, leadership or a particular industry, makes browsing quicker. If you use a work device, check that your network allows news sites.
When you reach the site, it is sensible to go there directly rather than through a link in an unexpected message.
What happens after you reach inc.
Once the home page loads, you land on a front page of business news and features. News sites of this kind usually put recent stories near the top, with menus for topics, and sometimes audio such as podcasts alongside the written pieces.
Some articles on news sites are open to everyone. Others sit behind a subscription, and a prompt may appear asking you to sign in or subscribe before you read on. That is normal behaviour for publishers and does not mean anything has gone wrong with your browser.
After a few visits you will probably notice how you prefer to read. Some readers scan headlines and open two or three pieces. Others follow one subject over several weeks. Either habit works, and you can set up the tools below to support it.
Your browser may also ask whether to allow notifications or store cookies. You can accept or decline; reading does not depend on notifications.
The main steps to read inc. from start to finish
These steps take you from an empty browser to a finished article.
- Open a browser. Use any current browser on a phone, tablet or computer.
- Search for the brand. Enter inc. or the full magazine name in the search box and choose the result that is the magazine’s news site.
- Load the home page. Wait for the front page to appear fully before you tap anything.
- Pick a story or topic. Choose a headline that interests you, or use the site’s menu to narrow to a subject.
- Read the article. Scroll through it. If a prompt appears asking you to sign in or subscribe, decide whether you want to continue that way.
- Create or use an account if you want one. Enter your email address and a password you do not use elsewhere, then confirm through any message sent to your inbox.
- Return to the home page. Use the site’s logo or a back button to go back and choose another piece.
- Bookmark the home page. Saving it in your browser means you can reach it again without searching.
If a step does not behave as described, refresh the page once and try again. A confirmation email can take a few minutes to arrive, and it is worth checking the spam folder before requesting another.
Keeping your inc. reading in order afterwards
A little tidiness makes a news habit easier to keep. Start with the bookmark: put it in a folder with your other regular reading so it is easy to find.
If you created an account, store the password in a password manager rather than reusing one. Keep the email address on the account current, because resets and notices are sent there. A reset link usually arrives by email and expires after a short time, so use it soon after requesting it.
Review any newsletter sign-ups now and then. If your inbox fills up, unsubscribe from what you no longer open, using the option that emails of this kind usually carry at the bottom. If you share a device, sign out when you finish so others cannot use your session.
It also helps to note what you read. A simple list of articles that shaped your thinking, with a line on why, turns casual browsing into something you can return to when a topic comes up at work.
Finally, if you ever need help, look for the site’s contact page and use the options it gives.
The words on the screens when you read inc.
News sites use a small vocabulary, and knowing it speeds up every visit. These labels are common across publishers.
- Sign in: enter the email and password of an account you already hold.
- Subscribe: pay or register for access that goes beyond the freely open pieces.
- Newsletter: a regular email of stories sent to the address you give.
- Podcast: an audio programme you can play on the page or in another app.
- Latest stories: a list of recently published pieces, usually on the front page.
- Exclusive: a label some publishers use for pieces meant for a particular group of readers.
